Nike The Future One / Interactive

Tags: exhibition, graphic, motion, interactive



The 30th anniversary of the Nike Air Force One, a show combines New York street culture and digital art.
24 breakdancers using their kinetic body and skill to bring music, passion and power together.
With the AF1 as their paint and the floor as their canvas, they draw astonishing and unique creations one by one through dancing,
burst out the very own street culture style of Taipei.
Title : Dance to Draw - Air Force One Project
Client : Nike
Agency : Ogilvy & Mather Taiwan
Executive Creative Director : Jennifer Hu
Art Director : Gavin Yin
Copywriter : Jennifer Hu
Designer : Evelyn Jeng
Account Team : Zoe Chuang / Echo Hsu / HsinTzi Chang

VFX Company : Hi-Organic
VFX Supervisor : Su
Promotion Film Director : Ying-Chih Chen / Su
Promotion Film Compositor : Su
Visual Designer : Kamzo
Interactive Company : Asmoky Tsau / Ching Hsiang Hu / In2idea
Recording : Gavin Yin / Gabriel Lee / Hi-Organic
Editor : Gavin Yin / Gabriel Lee / Su
Music & Sound : Salamander / Tower I-Chun Tao / Duzs Chen

Dance group by SBC
Case Film by Gavin Yin